Or if you’re ready for your Ph.D., sign up for the Masterclass which includes nearly a whole day of whisky tasting, touring, talks and personalized blending. Not only will you sample award-winning 17-year-old Single Highland Malts and visit the bonded warehouses, but you’ll go home with your own self-made 100 ml bottle.
SCOTCH NO JUNKIT HOW TO
The two-hour Master Blender class teaches stillman wannabe’s how to create their own blend. They call it “getting inside the barrel.” This prestigious distillery invites whisky pilgrims in for one of six classes in learning how to blend scotch. Now, thanks to the Glengoyne Distillery near Loch Lomond in the Scottish Highlands, 15 minutes north of Glasgow, you can extend your whisky education even further.
SCOTCH NO JUNKIT PLUS
Chances are you’ve visited at least a few of Scotland’s 100 plus whiskey distilleries and know that if the snifter in front of you smells of peat and salt air it comes from the isle of Islay, if it’s uber sweet it’s probably from Speyside and if there’s fruit and smoke, it’s likely a single malt from the Highlands. If you, too, are one of those Scotch geeks that swears by having a wee drink every now and again, you may have already made the pilgrimage to the motherland. "That is the essential element, because that gets conveyed back to the wider public."Īnd it works: The Weekly Standard's Matt Labash penned 2,400 words for the magazine in 2002 on his "all-expenses-paid junket on a bourbon tour of Kentucky.Ozzy Osbourne, Eminem, Alanis Morissette and Her Majesty Queen Elizabeth are just a few who call themselves fans of Glengoyne Scotch Whisky. "The idea here is to educate journalists on the heritage of the products," said Coleman.
SCOTCH NO JUNKIT FOR FREE
A 2005 trip to France boasted "elaborate hospitality for which the French are renowned throughout the world." And, again: It's all for free (unless your newspaper insists on paying, in which case DISCUS will work out a media rate for you). "It's a big undertaking, and you want to sort of maintain the mystique.” (So maybe that’s what makes it so popular? Like a taste of a well-aged Macallan single malt, it’s a bit of a rarity.)īut it's not just the liquor that's top shelf: Food and accommodations are top-rate, too. "We decided that we would only do Scotland every other year," said Coleman. More than a few journalists around town have been known to whisper about their long-term hopes of "getting in good with Frank" and securing a spot on the next trip. "Scotch is highly popular with members of the media, as you might imagine, so we looked into it."Īlthough DISCUS's cognac junkets take reporters to France, and explorations of tequila take them to Mexico, for one reason or another an invite to the Scotland excursion has become the most coveted. "We discussed the possibility of partnering on a Scotch trip because I have so many companies that have Scotch distilleries," said Coleman. "They're very educational." Coleman said the idea for the Scotch trip came about years ago, after the Scotch Whiskey Association caught wind of DISCUS's American Whiskey Trail, a tourism initiative that traces the drink's heritage in the U.S. "People do enjoy them," DISCUS Senior Vice President Frank Coleman told POLITICO. "It was fantastic I loved it," said GQ's Ana Marie Cox, who just returned from a DISCUS trip to Scotland to learn about Scotch (naturally). The list of journalists who have attended isn't easily coughed up by DISCUS, but many who’ve gone are glad to wax ecstatic about. There have been roughly 15 trips since 2001, and they’ve ranged in duration from a few days to a week. In what's become one of the most popular press junkets around, the Distilled Spirits Council of the United States, a trade association representing liquor producers and marketers, takes journalists to such locales as France, Mexico and Scotland (and, closer to home, Kentucky and Tennessee) in order to educate them on (and treat them to) the history and taste of fine liquor. There are plenty of perks to being a reporter: free notepads, the occasional expensed source lunch and that whole "front-row seat to history" thing.īut, for a privileged few, there's one bonus that beats all the rest: A week of drinking top shelf booze, free of charge.
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